Trade shows are one of the most effective and impactful ways to deliver a service or product to the public or a particular industry. The intimate and extensive traffic that comes with trade shows can increase the marketing and advertising objectives and goals of a company significantly and with less cost than traditional method that take longer to complete. Trade shows typically consist of vendors who come from similar industries. There are many different types of unique and unusual vendors that can be discovered at trade shows, but most fit into a particular group. There are consumer trade shows that are primarily geared towards promoting a product or service directly to the consumer themselves. On the other hand, there are industry trade shows that are not advertised for public attendance, but rather through invitation or association reminders. These shows are typical of the B2B community. Businesses selling a product or service in order to benefit the process of another business. Within these two types of shows are where the variety of vendors can be seen. Just about anything can turned into a trade show, regardless of whether or not it is for public or association use.
There are the more common shows, like home and garden expos and arts and crafts shows. Then there are more specific trade shows, some that are just centered around the hospitality industry, pharmaceutical industry, technology industry and many more. The latter of these are usually promoted as industry trade shows and likely would not draw the public attention like a home and garden or hunting expo would.
Industry and consumer trade shows all have event booths and all try to achieve a creative and appealing design that attracts visitors to the booth. Some people do their own booth design and end up with little to no traffic, while other vendors utilize the professional event booth design services of an experience trade show display company. A trade show display company like IGE Group is an organization of professionals that have the creative and technical knowledge required to construct an event booth that will not only engage trade show visitors, but will leave last impressions on those visitors, as well as the trade show vendors themselves. IGE Group has achieved a well-known and global presence in the world of trade show design and they carry a portfolio of clients that vary from medical and automotive industries to cable and petroleum entities. They specialize in matching the client’s vision and goals into a visual and engaging event booth that will deliver the message of the company and its vision.
Event booth design isn’t just a simple step process, but rather takes several steps in order to just achieve the blueprint of a design. Getting a trade show display expectation right the first time is what makes IGE stand out from the rest. They implement an extensive one on one partnership with all their clients in order to achieve the optimum results. They are present from the very beginning to the very end, literally.